Distribute article and product data stress-free with CatalogExpress – anywhere you want, anytime you like.

CatalogExpress is your state-of-the-art solution for a modern, easy and individually optimized data distribution.


Are you a retailer, manufacturer, store operator, or general data supplier? Would you like to expand your eCommerce business or optimize data preparation for your retailers? Do you constantly face new challenges and time-consuming processes in your product and data management?


  • Every customer, every merchant, every marketplace or even your own store has various different requirements for your product data or data syndication.
  • You have to merge product data from different systems (e.g. ERP and PIM) or files in a time-consuming way.
  • Classification, industry, as well as data standards can only be prepared manually and with extensive IT knowledge.
  • Despite thorough data maintenance in the PIM system, you still do not have the data structure you need for your different sales channels.

We know your problems all too well. Many of our customers have had to face the same challenges. And that’s exactly why we developed CatalogExpress.


With the SaaS middleware CatalogExpress, you can export and distribute item and product data to any data recipient (online marketplaces, B2B customers, and many more) without any hassle.


  • You no longer have to spend time manually preparing product data in complicated editors or Excel tables.
  • You will finally be able to prepare and distribute product data in more complex industry standards, such as BMEcat ETIM, ETIM xChange and various other formats (XLSX, XML, JSON etc.) in an easy and automated way.
  • You can make your optimized product data easily available for any eCommerce platform (such as Mercateo / Mercateo Unite , Amazon or Conrad) or procurement system.
  • You can combine and merge data from different source systems and file types easily.
  • At the click of a button, your product data processes run fully automatically.
  • You can process even millions of product data entries easily and quickly.
  • Your data quality is steady and always up-to-date, as manual errors are eliminated.
  • You can transfer for data into any system you want, whether it’s a PIM or ERP system, online stores etc.

Would you also like to simplify and accelerate your entire product data management?
Arrange a no-obligation get-to-know-you consultation with Fabian Fischer now.

What our customers say about CatalogExpress

Dreams DO come true – your future with CatalogExpress as…


As a manufacturer, you supply product data to retailers, business partners, and eProcurement platforms in B2B sales. The requirements for electronic product data catalogs vary in different industry standards such as BMEcat, ETIM xChange, internationally valid classifications including ETIM/ECLASS or even various versions of EXCEL tables and lists. Your most recent product data also needs to be imported to your own B2B store. E-catalogs are shared with customers via email, an (S)FTP server, or a supplier portal. For additional sales to your end customers, you commonly provide data to your online store, your customers’ stores, and marketplaces in CSV or Excel file formats.


For each market participant, you use article and product data from various source systems such as PIM and ERP. These data sources are automatically merged into a single dataset, and you can edit attributes to match the required data structures of your individual target formats. Finally, you store the determining article assortment for product selection.


This way, you massively reduce your time-to-market, and also increase customer satisfaction through an optimized product data delivery and service. You also minimize errors before uploading the product data, and avoid contractually regulated penalties for non-delivery or poor delivery of electronic product data catalogs.


Make your future the present with CatalogExpress!


One the one hand, as a trader, you process supplier data, which you receive in different data structures and various file formats. For each supplier data file, you create an individually optimized data mapping: This involves transforming the supplier data into the appropriate data structure and file format required by your sequential systems. On the other hand, after assorting the articles and enriching the product data within the PIM, you prepare the data channel-specifically for your sales department. In the field of eCommerce, you create, export and distribute electronic catalogs to external marketplaces and other trading partners. Likewise, your data is prepared with suitable classifications and conforms to relevant data standards, suitable for both your online store and potential corporate and international partners.


The assigned assortment is either taken directly from one of your systems, or it’s implemented as an assortment list. The data distribution depends on the sales channel and is often done via e-mail, (S)FTP server or API interface. You completely avoid transferring unstructured, improper, or insufficient supplier data into your systems. An intensive, additional data preparation isn’t required, and your time-to-market is considerably shortened. Also, brick-and-mortar retailers and online stores can start selling your products much faster.


Transform the future with CatalogExpress!


As a supplier, you collect your data from PIM, DAM as well as ERP systems and prepare it according to the requirements from each individual customer or channel. In addition to the classic product information themselves, exchange formats and industry standards such as ETIM, ECLASS, ETIM xChange and BMEcat guide your further data management processes. You define the assortment for each respective channel once, or you utilize pre-defined assortments already stored in your systems. Therefore, the electronically created catalog file contains only items intended for the individual customer. Both the chosen data structure and file format fit the requirements of the customer’s processing systems.


Data distribution is either done to the customer’s contact person via email, through an automated upload to an (S)FTP server on the customer’s side, or via an API interface. Often, the customer receives the data through supplier portals or other web portals. As a supplier of article master data and product data, a reliable data quality is a relevant competitive factor for you. With a high and consistent data quality, you not only achieve a high level of customer satisfaction among the data recipients, but also benefit from a prioritization in the procurement processes. With a punctual and high quality data delivery, you avoid potential contractual penalties and possible non-deliveries to retailers. In short: By providing optimized data, you establish yourself as a reliable supplier and increase the customer’s trust in all single evaluation levels of the purchasing process.


Bring the future to life with CatalogExpress!


As part of the manufacturing sector or industry, you are increasingly confronted with specific data requirements. As a data supplier, you are capable of delivering data in relation to industry standards. Depending on the industry, classifications such as ETIM, ECLASS, UNSPSC and others are a key factor for you and for your data recipients. To provide classifications and other comprehensive product information and content, you use formats such as EXCEL, CSV, ETIM xChange, BMEcat, and other XML derivatives.


The merging of data from various sources (a process also known as ‘data consolidation’) from different data sources supports the creation process of electronic catalogs. As a result, data recipients receive consistent and structurally high-quality data from you. When transferring data, you are guided by the specifications of your customers, trading partners, or the central industry platforms. You choose whether the data is either sent by mail, to an (S)FTP server, or an API. Overall, you streamline your data management processes by using automated workflows, eliminating the need for manual intervention and time-consuming searches for the right data.


Benefit from CatalogExpress now!


As a B2B manufacturing and distribution company, you regularly face diverse requirements for your product data. Your customers include traditional business partners from industries such as trade, administration, and industry, as well as increasingly online-driven companies. The global technological development has led even traditional companies to operate as online businesses, necessitating the provision of article data enriched with marketing and sales data. Furthermore, you are becoming more active online yourselves, frequently utilizing digital B2B marketplaces as additional sales channels.


Expectations regarding your data quality and content are varied. Depending on your industry and that of your customers, you create Excel lists, JSON or XML structures, and in some cases, even ETIM xChange or BMEcat data with classifications according to standards like ETIM, ECLASS, or UNSPSC. Occasionally, DATANORM is also employed. In addition to meeting individual data requirements from your customers, you aim to define assortments for specific customers or marketplaces. Utilizing separate Excel lists or directly connecting to corresponding assortment management systems (typically ERP systems), you ensure that customers receive only the articles intended for them.


The method of data provision varies depending on the customer. You respond with flexible data distribution methods, either by sending data to the customer’s contact via email, transferring it to their (S)FTP server, or utilizing web services or API interfaces. If automation is not feasible, you simply download the electronic product data catalog for storage in the customer-supplier portal.


This way, you offer customers an additional service advantage while remaining flexible in responding to data requests. Data provisioning itself takes only a few hours, enabling your customers to promptly work with the data. Soon, you will even be able to offer your dealers their own portal, allowing them to compile and download the necessary data themselves.


Discover more about CatalogExpress today!

Company without PIM

As a company without a PIM system, you compile, edit, and prepare your article and product data in one or more EXCEL files or in your ERP system for different customer groups and digital sales channels. Previously, you created one EXCEL file for each customer, wholesaler, and marketplace, which had to be manually updated from a central file. These business partners provide you with clear quality guidelines and specifications for file creation. This process is now automated, meaning files for respective data recipients no longer need to be edited or filled out manually. All you need to do is maintain the data in your central master EXCEL file or ERP system. Based on the stored requirements, both the corresponding data structure and the desired format are created automatically. Additionally, you can now initiate data transfer in a time-controlled and fully automated manner.


This means you gain precious time for more important issues and can rely on high data quality and consistency. As a result, you can serve your customers and other sales channels such as marketplaces, eProcurement platforms, and supplier portals in a timely manner. Ultimately, customer satisfaction increases, and your products can enter the market much sooner, improving overall sales.


Interested? Book a consultation now!

Market leader

As a market leader in your industry, you take pride in your products, which you sell through various channels. The transition from offline-driven to online-driven sales channels continues steadily. Even traditional retail partners with stable sales now require lists of article and product data from you. After all, it’s not only the offline channel that generates sales for the retail partner, but also their online store. Further sales potential, strengthening your market position, is seen in B2B marketplaces, eProcurement platforms, and online stores.


In both cases—expanding sales through additional potential and serving existing customer relationships—you determine the quality of your products based on the quality of your product data. You deliver exactly what data recipients expect from you as a renowned quality supplier: excellent product data, precisely as your customers require them. EXCEL and CSV represent the standard, while JSON, XML, ETIM xChange, or BMEcat represent the next level. In your industry, you naturally provide one of the desired classifications, such as ETIM or ECLASS.


Thus, you further increase customer satisfaction with a new high-quality data service. Because of your timely efforts, your listings with major distributors are secured, sales can continue to expand as your competition has not yet taken that step, and lastly, you can grow your D2C business.


Find out more about CatalogExpress now!

Would you like to learn more about CatalogExpress?
Arrange a no-obligation consultation with Fabian Fischer now.

Standard interfaces

Your system isn’t listed here?

Don’t worry. Next to known PIM systems by Contentserv, Crossbase, Pimcore, Apollon OMN, VIAMEDICI EPIM, CatalogExpress can also connect to other systems.

How to easily prepare and distribute data with CatalogExpress

Bild mit Text "Create a catalog profile" für das CatalogExpress Tutorial

1. Create a catalog profile in CatalogExpress

You assign a unique name serving as a clear identifier to your customer, marketplace, or target channel. Likewise, you attribute the catalog profile to the internal team member responsible for the data mapping process, as well as to your dedicated customer consultant.

Bild mit Text "Data mapping" für das Tutorial zu CatalogExpress

2. Data mapping

Determine the source systems (e.g. PIM, ERP, DAM) and files (e.g. EXCEL, CSV, XML) from which you want to use the data. Select the desired format (including XLSX, XML, CSV, JSON) and create a blank data structure. Even easier: You can use existing templates for data standards (e.g. BMEcat, PBSeasy, DPB) or for marketplaces (e.g. Amazon) - all of which are available in CatalogExpress. Refine your data with the help of more than 60 functions (for connecting attributes, etc.) and rules, perfectly tailored to the individual data recipient and their requirements.

Bild mit Text "Define your assortment" als für CatalogExpress-Tutorial

3. Define your assortment

Each customer and marketplace will be provided with an individual assortment. You can either use an existing article/customer assignment from one of your source systems, or you can create the assortment within an additional file list (e.g. EXCEL).

Bild mit Text "Data verification" für das CatalogExpress-Tutorial

4. Data verification

You have the option to create verification schemes for each catalog. With this, you can make sure that your customers receive only validated product data.

Bild mit Text "Catalog distribution" für das CatalogExpress-Tutorial

5. Catalog distribution

Define an individual form of data distribution for each catalog profile, according to the preferences of your data recipients. Then, determine the schedule for automated data provision. Save the catalog, and you're all set! From now on, data distribution runs at the push of a button - or even fully automatically. Grab a cup of coffee or tea, because CatalogExpress will do the work for you.

What possibilities does CatalogExpress offer you in product and data management?

  • Bring product data easily into shop/e-commerce marketplaces

  • Automatically handle order and warehouse processes

  • Import your supplier data into the PIM system

  • Bring product data easily into shop/e-commerce marketplaces

  • Automatically handle order and warehouse processes

  • Import your supplier data into the PIM system

CatalogExpress features

  • Standard interfaces to e.g.
    • Contentserv
    • MongoDB
    • Pimcore
  • Time-controlled updating of eCatalogues
  • Change trigger from the source system
  • Externally triggered via API (e.g. from portals/customers)
  • Manual eCatalogue generation on request
  • Creation of individually designed mappings for
    • specific customer catalogs
    • standardized data preparation
    • eCommerce feeds
    • customer portals
  • Functions and rules for data transformation
  • Assortment definition is possible by
    • Definitions saved in the catalog profile (EXCEL or XML files)
    • Information coming from source systems ERP or PIM
    • Manual upload at the start of the eCatalog creation
  • Integrated data validation for source data
  • Standardized XSD schemas for e.g. BMEcat/DPB exports
  • Validation against customized XSD files
  • Reporting of incorrect catalogs
  • Integration of various classifications & their versions:
    • ETIM
    • ECLASS
    • UNSPSC
    • GPC
    • and many more
  • Free configuration of individual data structures & formats, such as:
    • EXCEL
    • CSV
    • XML
    • JSON
    • BMEcat
  • Parallel integration of source systems
  • Merging of data sources (golden record)
  • Possible data sources:
    • Files: EXCEL, CSV, XML, BMEcat:
    • Systems: PIM, ERP, DAM, databases
  • Automatic readout of attributes for source systems & formats
  • Automated & agile data exchange between own systems/files & external platforms
  • Direct dispatch by e-mail
  • Distribution to an SFTP server
  • Addressing an API interface
  • Order process handling with e-commerce platforms as add-on
  • Templates for data standards, such as
    • BMEcat with ETIM, FAB DIS, DPB, DATANORM etc.
  • Use of stored eCommerce templates, e.g.
    • Amazon, conrad.de, Mercateo Unite, Shopware 6
  • Creator role
    • Provide required product catalogues
  • Manager role
    • definition of data sources
    • Data mapping onto target structure
  • Admin role
    • Administration of users/authorisations
  • Free configuration of individual data structures & formats, such as
  • Time-controlled updating of eCatalogues
  • Change trigger from the source system
  • Externally triggered via API (e.g. from portals/customers)
  • Manual eCatalogue generation on request
  • Parallel connection of source systems (ERP, PIM, etc.)
  • Merging of multiple data sources (golden record)
  • Automated attribute readout for source formats / systems
  • Creation of individually designed mappings for
    • specific customer catalogs
    • standardized data preparation
    • eCommerce feeds
    • customer portals
  • Functions and rules for data transformation
  • Automated & agile data exchange between own systems/files & external platforms
  • Direct dispatch by e-mail
  • Distribution to an SFTP server
  • Addressing an API interface
  • Order process handling with e-commerce platforms as add-on

Assortment can be defined by

  • saving definitions in the catalog profile (EXCEL or XML files)
  • information coming from source systems (ERP or PIM)
  • manually uploading at the start of the eCatalog creation process
  • Templates for data standards, such as
    • BMEcat with ETIM, FAB DIS, DPB, DATANORM etc.
  • Use of already implemented eCommerce templates, e.g.
    • Amazon, conrad.de, Mercateo Unite, Shopware 6
  • Integrated data validation for source data
  • Standardized XSD schemas for BMEcat/DPB exports etc.
  • Validation against individually customized XSD files
  • Reporting of incorrect catalogs
  • Download option for data delivey / distribution
  • Transfer as a referenced URL within the data
  • Functions for individual & automated image editing
  • Integration of various classifications & their versions:
    • ETIM
    • ECLASS
    • UNSPSC
    • GPC
    • and many more
  • Creator role (providing required product catalogues -> no data know-how required
  • Manager role (defining data sources -> data mapping according to target format / structure)
  • Admin role (administrating of users/authorisation)
  • Data user role (e. g. data recipients -> can view and download catalog files)

REST interfaces

  • at the push of a button
  • individually customizable for each customer
  • for data queries from your data recipients’ systems
  • Self-Service portal for your customers
  • Download images, assets, documentation
  • Simple user management

Technology of CatalogExpress – your benefits

Software as a Service (SaaS) – no need to worry about anything

  • You do not need extra server capacity or your own servers, since CatalogExpress runs entirely in a German data protection-compliant data center or in our cloud environment.
  • We take care of monitoring your system, so you can focus on using it.
  • All users can access CatalogExpress from anywhere.


Cloud-ready system – high performance and flexibility

  • You save costs and computing power.
  • Even millions of product data can be processed quickly and easily.
  • CatalogExpress pulls the cloud resources it needs on demand – always just as much as it needs at any given time.


CI/CD technology – no downtime during updates

  • Updating requires no downtime for you, as this technology allows us to update all systems at the push of a button.
  • System availability is over 99%.
  • Updates are continuous, so your systems are always up-to-date.

Learn more about the performance of CatalogExpress


Headless integration into your own portal – convenient customer experience

  • You can also use CatalogExpress without frontend only through the API to make the functions available in your own CRM, customer portal or store.
  • Offer customers or even employees additional services and functions of CE in your familiar environment.

You would like to find out if CatalogExpress is suitable for you?
Schedule a non-binding consultation with Fabian Fischer now.

Service packages


Our CatalogExpress service packages vary

  • according to the number of catalog profiles or feeds set up,
  • the desired degree of automation in catalog generation and distribution,
  • and the number of eCatalogs that can be created in parallel.


You can choose between three different CatalogExpress service packages:

This package is generally suitable if

  • you have a manageable number of customers, marketplaces and platforms to connect to.
  • there is no need to automate data distribution / provisioning.

This package is generally suitable if

  • you create data catalogs for a large number of customers, marketplaces and platforms.
  • automation is important to you and data transfer should be handled by software.

This package is generally suitable if

  • supplying your customers, marketplaces and platforms has a high company-wide priority.
  • countless distribution channels, simultaneous creation processes and full automation should dominate your daily routine.

Each service package includes full SaaS operation and can be functionally extended with additional booster options from the other packages. There are no further limitations such as the number of users and articles.

Would you like to learn more about CatalogExpress?
Arrange a no-obligation consultation with Fabian Fischer now.

Your next steps with CatalogExpress

Get to know each other

1. Get to know each other

For an optimal introduction to you, your needs as well as our solutions and ideas, let's get to know each better in an initial short conversation. In this consultation, you can describe your individual case, ask questions and explain your current challenges in product data management. That way, we can get a better idea about how we can help you best.

Demo presentation

2. Non-binding demo appointment with Fabian Fischer

Find out what CatalogExpress looks like and how it works. Together, we will see if and how using CatalogExpress makes sense for you.

Contract Signing

3. Contract signing

We will provide you with a customized offer to help you solve your challenges with CatalogExpress.

Start with CatalogExpress

4. Start working with CatalogExpress

We set up your own CatalogExpress instance in just a few hours, and then you can get started right away. Don't worry in case of problems or questions: You'll have a constant support person for the time during and after the setup of CatalogExpress.

Project Implementation

5. Project implementation

Do you need individual adaptations for your data syndication? We discuss your individual requirements in a joint workshop. Afterwards, we implement your wishes in an agile manner. This allows you to flexibly adapt the solution to your current circumstances.

Take the first step now:

Benefit from the state-of-the-art product data syndication service of CatalogExpress.

Do you REALLY want to continue investing huge amounts of time and nerves in manual data preparation?


No? We figured as much.


But don’t worry: Simple and automated data management processes are just “a click away”. Imagine being able to distribute perfectly optimized data wherever and whenever it’s needed – all at the push of a button. Changes to your product or order data are automatically synchronized to the appropriate sales channels or internal systems. Your data management practically becomes child’s play – and even turns into a pleasant experience after all. With CatalogExpress, you’re going to have more time for important issues such as marketing and increasing sales.

Schedule a no-obligation consultation for CatalogExpress now