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Privacy Policy

1. Introduction

We would like to use the information below to provide you as a “data subject” with an overview of our processing of your personal data and your rights under data protection law. It is possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent.
Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the countryspecific data protection regulations applicable to the “nexoma GmbH”. The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.

As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internetbased data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data on alternative ways, such as by phone or by post to us.

You can also take simple measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to give you some advice on how to handle your data securely:
• Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
• Only you should have access to the passwords. Make sure that you only ever use your passwords for one account (login, user or customer account).
• Do not use the same password for different websites, applications or online services.
• The following applies in particular when using publicly accessible IT systems or IT systems shared with other people: You should always log out after logging in to a website, application or online service.
Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common everyday words, your own name or the names of relatives, but should contain upper and lower case letters, numbers and special characters.

 

2. Responsible person

This website is owned and operated by:

nexoma GmbH – Guido Sauerland

Möhnestraße 53

59755 Arnsberg

Germany

Phone: +49 (0) 2932 / 99 40 00 0

E-mail: info@nexoma.de

 

3. Data protection officer

You can reach the data protection officer as follows:

Great Oak Datenschutz GmbH & Co. KG

Ruhrstraße 16

59955 Winterberg

Germany

Phone: +49 (0) 2985 / 99 99 69 0

E-mail: datenschutz@great-oak.de

You may contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection.

 

4. Legal basis of the processing

Art. 6 (1) lit. a) GDPR (icw § 25 (1) Telecommunications Digital Services Data Protection Act (TDDDG) (formerly TTDSG)) serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of precontractual measures, for example in the case of enquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c) GDPR.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) lit. d) GDPR.

Finally, processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not overweigh. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, Sentence 2 GDPR).

 

5. Transmission of data to third parties

Your personal data will not be conveyed to third parties for purposes other than those listed below.

We will only share/convey your personal data with third parties if:

  1. you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
  2. the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  3. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
  4. this is legally permissible and necessary according to Art. 6 (1) lit. b) GDPR for the processing of contractual relationships with you.

In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Article 45 of the GDPR.

 

5.1 valantic CEC Deutschland GmbH (Produktdatengaudi)

For our PIM event, the Produktdatengaudi, we are cooperating with the PIM Competence Center of valantic CEC Deutschland GmbH, Spandauer Straße 5, 57072 Siegen.

The data is passed on for the purpose of initiating business and for invoicing the participation in the Produktdatengaudi.

Further information on data protection at valantic can be found under the following link: https://www.valantic.com/datenschutzerklaerung/

 

5.2 Partners of the Produktdatengaudi „Almöhipartner“

We work together with various partners for our PIM event, the Produktdatengaudi. You can find a detailed list of partners concerning this event under the following link:
https://nexoma.de/produktdatengaudi/#Partner

 

6. Technology

 

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address bar of the browser contains a “https://” instead of a “http://” and by the lock symbol in your browser bar.

We use this technology to protect your transmitted data.

 

6.2 Data processing when visiting the website

If you only use our website for informational purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:

  1. browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system accesses our website (so-called referrer),
  4. the sub-pages accessed via an accessing system on our website,
  5. the date and time of access to the website,
  6. an abbreviated internet protocol address (anonymised IP address) and,
  7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. This information is rather required to:

  1. deliver the contents of our website correctly,
  2. optimise the contents of our website as well as to advertise it,
  3. ensure the permanent operability of our IT systems and the technology of our website, and
  4. provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.

This collected data and information is therefore statistically analysed and further analysed by us with the aim of increasing data protection and data security within our company to ultimately ensure an optimum level of protection for the personal data being processed by us. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.

 

6.3 Hosting by All-Inkl

We host our website at ALL-INKL.COM – Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (All-Inkl).

When visiting our website, your personal data (e.g. IP addresses in log files) are processed on the servers of All-Inkl.

The use of All Inkl is based on Art. 6 (1) lit. f) GDPR. Our legitimate interest is the high-performance provision of our website.

We have concluded a corresponding agreement with All Inkl on the basis of GDPR for commissioned processing. This is a contract required by data protection law, which ensures that All-Inkl only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

Additional information and All Inkl`s privacy policy can be found at: https://all-inkl.com/datenschutzinformationen/

 

6.4 3CX telephone system

We have implemented the software-based telephone system 3CX so that you can always reach us. The software is managed by our IT service provider and is based on servers in Germany. To ensure the security of your personal data, we have concluded a data processing agreement  (DPA) with our IT service provider.

You can find more information about 3CX’s privacy policy at: https://www.3cx.com/company/privacy/

 

7. Cookies

 

7.1 General information on cookies

We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website.

Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.

The use of cookies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

We also use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

 

7.2 Borlabs Cookie (Consent Management Tool)

We use the WordPress cookie plugin “Borlabs Cookie” from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Borlabs Cookie uses cookies to collect data generated by end users who use our website. When an end user provides consent, the plugin automatically logs the following data, among other things, to Borlabs:

  • Cookie duration,
  • Cookie version,
  • Domain and path of the wordpress page,
  • Selection in cookie banner,
  • UID (a randomly generated ID).

The consent status is also stored in the end-user’s browser so that the website can automatically read and follow the end-user’s consent in all subsequent page requests and future end-user sessions for up to 12 months. Consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period according to § 195 of the German Civil Code (Bürgerliches Gesetzbuch [BGB]). The data is then deleted immediately.

The functionality of the website is not guaranteed without the described processing. There is no possibility for the user to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations, Art. 7 (1), 6 (1) lit. c) GDPR.

The data collected is neither forwarded to Borlabs GmbH nor does it receive access to it.

Additional information on the service can be found at the following link: https://de.borlabs.io/borlabs-cookie/.

 

8. Contents of our website

 

8.1 Contact / contact form

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any legal obligations to retain data.

 

8.2 zcal (zcal.co Inc.)

We use the online calendar tool from zcal.co, Inc. (hereinafter referred to as “zcal”) for the convenient arrangement of appointments.

In zcal you will be able to see free time slots of our team members. Once you have selected your preferred date, you will be asked to enter your contact details (name and e-mail address). The e-mail address is required to send you the confirmation of the appointment. You also have the opportunity to describe your request and send us further information.

If you use the tool, your details from the inquiry form will be stored together with the information you provide there and transmitted on the Internet. The data entered is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). This privacy policy and the provider’s privacy policy apply to the handling of data collected through the use of zcal.

Further detailed information on zcal.co and data protection in connection with zcal.co can be found here: https://zcal.co/privacy/.

 

9. Newsletters

 

9.1 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which, in the e-mail located links were called by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of our website.

 

9.2 Mautic

We use the newsletter tool Mautic. In order to optimize the design of our newsletter for our customers and business partners, we use tracking to evaluate the open rate and click rate when reading news from nexoma.

In addition, website visits by our newsletter subscribers are logged in Mautic on a personal basis if consent has been given via the cookie consent banner.

The following personal data is collected:

  • First name,
  • Surname,
  • E-mail address,
  • Click rate,
  • Newsletter openings,
  • Time of the opt-in/double opt-in,
  • Consent for tracking/newsletter dispatch and
  • Website visits.

You can unsubscribe at any time by using the unsubscribe link in the newsletter. The newsletter program is hosted on our own server. We have concluded a data processing agreement (DPA) with our IT service provider in accordance with Art. 28 GDPR.

The legal basis for sending the newsletter and for the evaluation of newsletter tracking is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

 

10 Our activities in social networks

To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.

We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers

We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).

The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.

Since we have no access to these providers databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:

 

10.1 Facebook

(Joint) Data controller responsible for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Privacy Notice (Data Policy):

https://www.facebook.com/about/privacy

 

10.2 Instagram

(Joint) Data controller responsible for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Notice (Data Policy):

http://instagram.com/legal/privacy/

Opt-out and advertising settings:

https://www.instagram.com/accounts/privacy_and_security/

 

10.3 LinkedIn

(Joint) Data controller responsible for data processing in Europe:

LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

Privacy Notice:

https://www.linkedin.com/legal/privacy-policy

 

10.4 X (Twitter)

(Joint) Data controller responsible for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Notice: https://twitter.com/de/privacy

Information about your data:

https://twitter.com/settings/your_twitter_data

 

10.5 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members: https://www.xing.com/settings/privacy/data/disclosure

 

10.6 YouTube

(Joint) Controller responsible for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Notice: https://policies.google.com/privacy

 

11. Web analysis

 

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the meta pixel of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behaviour of users to be tracked after they have seen or clicked on a Meta advertisement. This process is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimise future advertising measures.

When you visit the website, the following data may be processed by the meta pixel:

– IP address,

– Device information,

– Browsing history,

– Interactions on our website (e.g. page views, clicks, conversions).

The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place adverts on and off Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for a period of 180 days and then deleted if the website is not visited again by the user.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) lit. a) GDPR.

Meta is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

 

11.2 Google Analytics Universal

On our websites we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Irland (“Google”). In this context, pseudonymised usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website such as:

  1. Browser information,
  2. Operating system used,
  3. Referrer-URL (previously visited (web)site),
  4. IP address and
  5. Time of server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://support.google.com/analytics/answer/6004245?hl=de.

 

11.3 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool for analysing your user behaviour on this website. With Hotjar, we can record your mouse movements, scrolling movements and clicks, among other things. Hotjar can also determine how long you have stayed with the mouse pointer on a certain spot. From this information, Hotjar creates so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the web offers of the website operator.

Hotjar uses cookies. Cookies are small text files that are stored on your device and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these cookies allow us to determine whether this website has been visited with a specific end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your terminal device until you delete them.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

Additional information on the service can be found at the following link: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

 

11.4 LinkedIn Analytics

This website uses the retargeting tool a well as the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Irland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. In addition, the service is used to be able to show you interest-specific and relevant offers and recommendations after you have found out about certain services, information and offers on the website. The relevant information is stored in a cookie.

The following data are collected and processed in the process:

– IP-address,

– Device-information,

– Browser-information,

– Referrer-URL and

– Timestamp.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR. Your data will be stored until you withdraw your consent.

Personal data are kept for as long as they are necessary to fulfil the purpose of processing. The data will be deleted as soon as they are no longer necessary to achieve the purpose.

Within the scope of processing via LinkedIn, data may be transferred to the USA and Singapore. The US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. Furthermore the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49 (1) lit. a) GDPR.

Additional information on the service can be found at the following link: https://de.linkedin.com/legal/privacy-policy.

 

11.5 WordPress Stats – Jetpack

This website uses the WordPress tool “WordPress Stats” provided by Jetpack to statistically analyse visitor traffic. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses the tracking technology of Quantcast Inc, 201 Third Street, San Francisco, CA 94103, USA.

Jetpack uses cookies that are stored on your computer and allow WordPress Stats to analyse the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymised after processing and before storage.

The cookies remain on your device used, until you delete them.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://jetpack.com/support/privacy/.

 

12. Advertising

 

12.1 Google Ads (AdWords) Remarketing/Retargeting

Our website uses the functions of Google Ads. We use these to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited.

Additional data processing will only take place if you have granted Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalise the ads you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form said target groups.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.com/policies/technologies/ads/.

 

12.2 Google AdSense

We have integrated Google AdSense on this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google-AdSense sets a cookie on your IT system. By setting the cookie, Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyze the use of our website. By each call of one of the individual pages of this website, which is operated by us and on which a Google AdSense component has been integrated, the internet browser on your IT system is automatically caused by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. Within the scope of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. By means of the embedded tracking pixel, Alphabet Inc. can recognize whether and when an Internet page was opened by your IT system and which links you clicked on. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose this personal data collected via the technical process to third parties.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR .

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following links: https://www.google.de/intl/de/adsense/start/ and https://www.google.com/policies/technologies/ads/

 

12.3 Google Ads with enhanced Conversions

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads is an Internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If you reach our website via a Google advertisement, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been accessed on our website. The conversion cookie allows both us and Google to track whether a user who arrived on our website via a Google Ads ad generated a sale, i.e. completed or cancelled a purchase.

We use the option of enhanced conversions from Google Ads. For this purpose, we transmit personal data collected by us, such as telephone numbers or email addresses to Google. This data is matched with event data on Google Ads in such a way to capture more conversions.

Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is transmitted to Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view the privacy policy and further information of Google Ads at: https://www.google.de/intl/de/policies/privacy/ and https://support.google.com/adspolicy/answer/9755941?hl=de&ref_topic=7012636&sjid=9061832235671554201-EU.

 

12.4 LinkedIn Ads

We have integrated LinkedIn Ads on this website. The operator of this service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Through this integration, we advertise our company on the social network LinkedIn. To accomplish this, LinkedIn sets a cookie in your browser, which allows for interest-based advertising based on the pages you visit.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a GDPR. Your data will be stored as long as it is required to achieve the purpose or you withdraw your consent.

Within the scope of processing via LinkedIn, data may be transferred to the USA and Singapore. The US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. Furthermore the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49 (1) lit. a) GDPR.

Additional information on the service can be found at the following link: https://de.linkedin.com/legal/privacy-policy.

 

12.5 Leadfeeder

We use the tool Leadfeeder of Liidio Oy, Mikonkatu 17 C, Helsinki 00100, Finland as a tool for acquiring interested parties (“leads”).

Leadfeeder accesses the list of IP addresses of website visitors provided by Google Analytics in the evaluation and links the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses.

Since the IP addresses is shortened when Google Analytics is used, no direct personal reference is made. However, a personal reference may arise in individual cases when reviewing the linked company information.

Further information concerning Leadfeeders privacy statement can be found at:

https://www.leadfeeder.com/privacy and https://www.leadfeeder.com/leadfeeder-and-gdpr/.

 

12.6 Dealfront – Webvisitor

To optimize our website for your visit, we use the tool Dealfront – Webvisitor of the company Dealfront Group GmbH, Durlacher Allee 73, 76131 Karlsruhe, Germany.

Dealfront-Webvisitor is a cloud-based SaaS application that tracks the traffic on our website.

The tracker collects the behavioral data of our website visitors. This includes the web pages visited, the origin and the time spent on our website. The IP address of company visitors is determined to determine their geographical location.

The company data is enriched by Dealfront with contact data of individuals from publicly accessible data sources and used by us for further marketing purposes.

You can find more information about data protection at Dealfront under the following link: https://www.dealfront.com/de/privacy-notice/

 

12.7 Dealfront – Connect

Dealfront – Connect is a search engine that acts as a browser extension that collects and processes publicly available data and information about business customers on the Internet. The tool comes from the company Dealfront Group GmbH, Durlacher Allee 73, 76131 Karlsruhe, Germany.

The focus here is on company websites, news portals, online media and public databases such as the commercial register, but data from social networks is also collected.

You can find more information on data protection at Dealfront under the following link: https://www.dealfront.com/de/privacy-notice/

 

13. Partner and affiliate programs

 

13.1 DoubleClick

This website contains components of DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transmits data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display user-relevant advertising and to generate reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertising.

DoubleClick uses a cookie ID, which is necessary to handle the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Whenever you call up one of the individual pages of this website that is operated by us and on which a DoubleClick component has been integrated, the Internet browser on your IT system is caused by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and the settlement of commissions. As part of this technical process, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/.

 

14. Plugins and other services

 

14.1 Google Photos

We use the service Google Photos of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images embedded on our homepage.

Embedding is the integration of a certain foreign content (text, video or image data) that is provided by another website (Google Photos) and then appears on our own website. For embedding, a so-called embedding code is used. If an embedding code has been integrated by us, the external content from Google Photos will be displayed immediately by default as soon as one of our web pages is visited.

Through the technical implementation of the embed code that enables the display of images from Google Photos, your IP address is transmitted to Google Photos. Furthermore, Google Photos captures our website, the browser type used, the browser language, the time and the length of access. In addition, Google Photos may collect information about which of our subpages you visited and which links were clicked, as well as other interactions you performed while visiting our site. This data may be stored and analyzed by Google Photos.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The US company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.com/policies/privacy/.

 

14.2 Google reCAPTCHA

On this website we use the reCAPTCHA function. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an input is made by a natural person or is abused by machine and automated processing. The service also includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Further information on Google reCAPTCHA as well as Google’s privacy policy can be viewed at: https://www.google.com/intl/de/policies/privacy/.

 

14.3 Google Tag Manager

On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, “website tags” (i.e. keywords, which are integrated into HTML elements) can be implemented and managed via an interface. Through the use of Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/privacy/.

 

14.4 Google WebFonts

Our website uses so-called Web Fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following links: https://developers.google.com/fonts/faq and https://www.google.com/policies/privacy/.

 

14.5 YouTube videos in extended data protection mode (YouTube NoCookies)

Some subpages of our website contain links to YouTube.

In general, we are not responsible for the content of websites to which links are provided. In the event that you follow a link to YouTube, however, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

On some subpages of our websites, we also directly integrate videos stored on YouTube. With this integration, content from the YouTube website is displayed in parts of a browser window. When you call up a (sub-)page of our website on which YouTube videos are embedded, a connection is established to the YouTube servers and the content is displayed on the website by informing your browser.

YouTube content is only integrated in “extended data protection mode”. YouTube itself provides this mode and thus ensures that YouTube does not initially save any cookies on your device. However, when the relevant pages are called up, the IP address and, if applicable, other data are transmitted and, in particular, which of our websites you have visited. However, this information cannot be assigned to you unless you have logged in to YouTube or another Google service before accessing the page or are permanently logged in.

As soon as you start the playback of an embedded video by clicking on it, YouTube only saves cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service.

These cookies can be prevented by appropriate browser settings and extensions.

Requesting the video also constitutes your consent for the placement of the corresponding cookie (Art. 6 (1) lit. a) GDPR).

This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.

 

14.6 Image visualization with Gravatar

We use the image visualization function of Gravatar from Automattic A8C Ireland Ltd, Grand Canal Dock, 25 Herbert Pl Dublin, D02 AY86, Ireland. We use the tool to create and provide our nexoma avatar, so you can easily find us on the Internet. The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation. If you would like to find out more about data protection at Automattic, click on the following link: https://automattic.com/de/privacy/

 

15 Your rights as a data subject

 

15.1 Right to information (Article 15 GDPR)

You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.

 

15.2 Right to rectification (Article 16 GDPR)

You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

 

15.3 Erasure (Article 17 GDPR)

You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.

 

15.4 Restriction to processing (Article 18 GDPR)

You have the right to request that we restrict the processing of your data if one of the legal requirements is met.

 

15.5 Data transferability (Article 20 GDPR)

You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 (1) lit. a) GDPR or Art. 9 (2) lit. a) GDPR or on a contract pursuant to Art. 6 (1) lit. b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.

Furthermore, when exercising your right to data transferability pursuant to Art. 20 (1) GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.

 

15.6 Objection (Article 21 GDPR)

You have the right to object to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1) lit. e) (data processing in the public interest) or lit. f) (data processing on the basis of the weighing of legitimate interests) GDPR.

This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.

Should you object, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.

In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.

In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.

You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.

 

15.7 Revocation of consent under data protection

You have the right to revoke any consent to the processing of personal data at any time with future effect.

 

15.8 Lodging a complaint with a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

 

16 Routine storage, erasure and blocking of personal data

We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.

If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.

 

17. Duration of the storage of personal data

The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires, the data in question will be routinely erased, provided it is no longer required for the fulfilment or initiation of the contract.

 

18. Version and amendments to the Privacy Notice

This Privacy Policy is currently valid as of: October 2024

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this Privacy Policy. You can access and print out the current data protection declaration at any time on the website under “https://www.nexoma.de/de/datenschutz“.

 

19. List of supervisory authorities

On the page you will find a list of the supervisory authorities.

This privacy policy was created by Great Oak Datenschutz GmbH & Co. KG with the support of the data protection software: GO DSM.