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Privacy Policy

1. Introduction

With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under data protection laws. It is possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will ask for your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to our company. By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use and process when you access our website.

As the controller, we have implemented numerous technical and organizational measures to ensure the highest protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions may have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

You can also take simple measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to give you some advice on how to handle your data securely:

  • Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
  • Only you should have access to the passwords. Make sure that you only ever use your passwords for one account (login, user or customer account).
  • Do not use the same password for different websites, applications or online services.
  • The following applies in particular when using publicly accessible IT systems or IT systems shared with other people: You should always log out after logging in to a website, application or online service.

Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common everyday words, your own name or the names of relatives, but should contain upper and lower case letters, numbers and special characters.

 

2. Responsible person

This website is owned and operated by:

nexoma GmbH – Guido Sauerland

Möhnestraße 53, 59755 Arnsberg, Germany

Phone: +49 2932 / 99 40 00 0

E-mail: info@nexoma.de

 

3. Data protection officer

You can reach the data protection officer as follows:

Great Oak Datenschutz GmbH & Co. KG – Leonhard Hankeln

Phone: +49 2985 / 99 99 69 0

E-mail: datenschutz@great-oak.de

You can contact our data protection officer at any time with any questions or suggestions regarding data protection.

 

4. Legal basis of the processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with § 25 para. 1 TTDSG) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit. b) GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) GDPR.

In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his or her name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d) GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

 

5. Transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

  1. you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a) GDPR,
  2. the disclosure is permitted in accordance with Art. 6 para. 1 lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
  3. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 para. 1 lit. c) GDPR, and
  4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

As part of the processing operations described in this privacy policy, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly stated this for the service providers concerned in the privacy policy. In order to protect your data in all other cases, we have concluded data processing agreements based on the European Commission’s standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This may not apply in the case of data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

 

5.1 valantic CEC Deutschland GmbH (Produktdatengaudi)

For our PIM event, the Produktdatengaudi, we are cooperating with the PIM Competence Center of valantic CEC Deutschland GmbH, Spandauer Straße 5, 57072 Siegen.

The data is passed on for the purpose of initiating business and for invoicing the participation in the Produktdatengaudi.

Further information on data protection at valantic can be found under the following link: https://www.valantic.com/datenschutzerklaerung/

Partners of the Produktdatengaudi

We work together with various partners for our PIM event, the Produktdatengaudi. You can find a detailed list of partners concerning this event under the following link:
https://nexoma.de/produktdatengaudi/#Partner

 

6. Technology

 

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the “https://” in the address line of the browser instead of “http://” and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

 

6.2 Data processing when visiting the website

If you only use our website for informational purposes, if you do not register or provide us with information or do not give your consent to processing that requires consent, we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (“in so-called server log files”). Our website collects a range of general data and information each time you accesse a Site. This general data and information is stored in the server log files. The following can be recorded:

  1. browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system reaches our website (so-called referrer)
  4. the sub-websites that are accessed via an accessing system on our website,
  5. the date and time of access to the website,
  6. a shortened Internet Protocol address (anonymized IP address) and,
  7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

  1. to deliver the content of our website correctly,
  2. optimize the content of our website and the advertising for it,
  3. to ensure the long-term functionality of our IT systems and the technology of our website, and
  4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

This collected data and information is therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above.

 

6.3 Hosting by All-Inkl

We host our website at ALL-INKL.COM – Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter referred to as All-Inkl).

When you visit our website, your personal data (e.g. IP addresses in log files) are processed on All-Inkl’s servers.

The use of All-Inkl is based on Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision and security of our website.

We have concluded a data processing agreement (DPA) with All-Inkl in accordance with Art. 28 GDPR. This is a contract prescribed by data protection law, which ensures that All-Inkl processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

You can find more information about All-Inkl’s privacy policy at: https://all-inkl.com/datenschutzinformationen/

 

6.4 3CX telephone system

We have implemented the software-based telephone system 3CX so that you can always reach us. The software is managed by our IT service provider and is based on servers in Germany. To ensure the security of your personal data, we have concluded a data processing agreement  (DPA) with our IT service provider.

You can find more information about 3CX’s privacy policy at: https://www.3cx.com/company/privacy/

 

7. Cookies

 

7.1 General information on cookies

Cookies are small files that your browser creates automatically and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The information stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage duration of the cookies can be found in the settings of the consent tool used.

 

7.2 Borlabs Cookie (Consent Management Tool)

We use the WordPress cookie plugin “Borlabs Cookie” from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Borlabs Cookie uses cookies to collect data generated by end users who use our website. When an end user gives consent, the following data, among others, is automatically logged:

  • Cookie lifetime,
  • Cookie version,
  • Domain and path of the WordPress page,
  • Selection in the cookie banner,
  • UID (a randomly generated ID),

The consent status is also stored in the end user’s browser so that the website can automatically read and follow the end user’s consent in all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period pursuant to Section 195 of the German Civil Code (BGB). The data will then be deleted immediately.

The functionality of the website is not guaranteed without the described processing. The user has no right to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations, Art. 7 para. 1, 6 para. 1 sentence 1 lit. c) GDPR.

The data collected will not be forwarded to Borlabs GmbH, nor will Borlabs GmbH have access to it.

You can find more information at: https://de.borlabs.io/borlabs-cookie/.

 

8. Contents of our website

 

8.1 Contact / contact form

Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and the deletion does not conflict with any statutory retention obligations.

 

8.2 zcal (zcal.co Inc.)

We use the online calendar tool from zcal.co, Inc. (hereinafter referred to as “zcal”) for the convenient arrangement of appointments.

In zcal you will be able to see free time slots of our team members. Once you have selected your preferred date, you will be asked to enter your contact details (name and e-mail address). The e-mail address is required to send you the confirmation of the appointment. You also have the opportunity to describe your request and send us further information.

If you use the tool, your details from the inquiry form will be stored together with the information you provide there and transmitted on the Internet. The data entered is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). This privacy policy and the provider’s privacy policy apply to the handling of data collected through the use of zcal.

Further detailed information on zcal.co and data protection in connection with zcal.co can be found here: https://zcal.co/privacy/.

 

9. Newsletter dispatch

 

9.1 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a small graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the company can recognize whether and when an e-mail was opened by you and which links in the e-mail were called up.

Personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to withdraw the separate declaration of consent given in this regard via the double opt-in procedure. After the withdrawal, this personal data will be deleted by us. Unsubscribing from the newsletter is automatically interpreted as a withdrawal.

Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of our website.

 

9.2 Mautic

We use the newsletter tool Mautic.

In order to optimize the design of our newsletter for our customers and business partners, we use tracking to evaluate the open rate and click rate when reading news from nexoma.

In addition, website visits by our newsletter subscribers are logged in Mautic on a personal basis if consent has been given via the cookie consent banner.

The following personal data is collected:

  • First name,
  • Surname,
  • E-mail address,
  • Click rate,
  • Newsletter openings,
  • Time of the opt-in/double opt-in,
  • Consent for tracking/newsletter dispatch and
  • Website visits.

You can unsubscribe at any time by using the unsubscribe link in the newsletter. The newsletter program is hosted on our own server. We have concluded a data processing agreement (DPA) with our IT service provider in accordance with Art. 28 GDPR.

The legal basis for sending the newsletter and for the evaluation of newsletter tracking is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

 

10 Our activities in social networks

To ensure communication with you on social networks and inform you about our services, we have our own pages there. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc. In addition to that processing in social networks is often carried out directly for advertising purposes or for the analysis of user behavior by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used or the user behavior is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.

As we do not have access to the providers’ databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below:

 

10.1 Facebook

(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland Privacy policy (data policy): https://www.facebook.com/about/privacy

 

10.2 Instagram

(Joint) controller for data processing in Germany:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy (data policy): https://instagram.com/legal/privacy/

 

10.3 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy policy: https://www.linkedin.com/legal/privacy-policy

 

10.4 X (Twitter)

(Joint) controller for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy policy: https://twitter.com/de/privacy

Information about your data: https://twitter.com/settings/your_twitter_data

 

10.5 YouTube

(Joint) controller for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy policy: https://policies.google.com/privacy

 

10.6 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members: https://www.xing.com/settings/privacy/data/disclosure

 

11. Web analysis

 

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the “Facebook pixel” of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

The data collected is anonymous to us and therefore does not allow us to draw conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Privacy Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are only carried out if consent is given in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

 

11.2 Google Analytics Universal

On our websites we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymized user profiles are created and cookies are used. The information generated by the cookie about your use of this website such as

  1. the browser type/version,
  2. the operating system used,
  3. the referrer URL (the previously visited page),
  4. the host name of the accessing computer (IP address) and
  5. time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and improving the design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are only carried out if consent is given in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

You can have a look at the data protection provisions of Google Analytics under the following link: https://support.google.com/analytics/answer/6004245?hl=de.

 

11.3 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long your mouse pointer remains in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called con- version funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They are used to make our website more user-friendly, effective and secure. In particular, these cookies can be used to determine whether this website has been visited with a specific end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your device until you delete them.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

These processing operations are only carried out if consent is given in accordance with Art. 6 (1) (a) GDPR.

You can find more information about Hotjar at: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

 

11.4 LinkedIn Analytics

We use the retargeting tool and conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service is also used to show you relevant offers and recommendations after you have found out about certain services, information and offers on the website. The relevant information is stored in a cookie.

The following data is collected and processed:

  • IP address
  • Device information
  • Browser information
  • Referrer URL
  • Timestamp

These processing operations are only carried out with your consent in accordance with Art. 6 (1) (a) GDPR. Your data will be stored until you withdraw your consent.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. The security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 para. 1 lit. a) GDPR.

You can find more information about LinkedIn’s privacy policy at: https://de.linkedin.com/legal/privacy-policy

 

11.5 WordPress Stats – Jetpack

This website uses the WordPress tool “WordPress Stats” provided by Jetpack to statistically analyze visitor access. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses the tracking technology of Quantcast Inc, 201 Third Street, San Francisco, CA 94103, USA.

Jetpack uses cookies that are stored on your computer and that allow WordPress Stats to analyze the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

The cookies remain on your end device until you delete them.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

You can view Jetpack’s privacy policy at: https://jetpack.com/support/privacy/.

 

12. Advertising

 

12.1 Google Ads with conversion tracking

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google Ads allows an advertiser to predefine certain keywords that will be used to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The purpose of Google Ads is to promote our website by displaying selective advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated sales, i.e. completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads, i.e. to determine the success or failure of the respective ad and to optimize our advertisements for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the websites you have visited. Each time you visit our website, personal data, including the IP address of the Inter- net connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data to third parties.

These processing operations are only carried out if consent is given in accordance with Art. 6 (1) (a) GDPR.

Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

You can view Google AdSense’s privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/.

 

12.2 LinkedIn Ads

We have integrated LinkedIn Ads on this website. The operating company of the service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

We use this to advertise our company on the LinkedIn social network. For this purpose, LinkedIn places a cookie in the browser of your end device, which automatically enables selective advertising based on the websites you visit.

These processing operations are only carried out with your consent in accordance with Art. 6 para. 1 lit. a GDPR. Your data will be deleted as soon as it is no longer required to achieve the purpose or you withdraw your consent.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. The security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent will be obtained in accordance with Art. 49 para. 1 lit. a GDPR.

You can find more information about LinkedIn’s privacy policy at: https://de.linkedin.com/legal/privacy-policy.

 

13. Partner and affiliate programs

 

13.1 DoubleClick

This website contains components of DoubleClick by Google. DoubleClick is a trademark of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transmits data to the DoubleClick server for example clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick places a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. Among other things, the cookie is used to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you access one of the individual pages of this website, which is operated by us and on which a DoubleClick component has been integrated, the Internet browser on your IT system is prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and billing of commissions. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can see that you have clicked on certain links on our website.

These processing operations are only carried out if consent is given in accordance with Art. 6 (1) (a) GDPR.

Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further security measures.

You can view the data protection provisions of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

 

14. Plugins and other services

 

14.1 Google Photos

We use the Google Photos service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our website.

Embedding is the integration of specific third-party content (text, video or image data) that is provided by another website (Google Photos) and then appears on your own website (our website). An embed code is used for embedding. If we have integrated an embed code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.

Your IP address is transmitted to Google Photos via the technical implementation of the embedding code that enables the display of images from Google Photos. Google Photos also records our website, the type of browser used, the browser language, the time and length of access. In addition, Google Photos may collect information about which of our subpages you have visited and which links you have clicked on, as well as other interactions you have carried out when visiting our site. This data may be stored and analyzed by Google Photos.

These processing operations are only carried out if consent has been granted in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

You can view Google’s privacy policy at: https://www.google.com/policies/privacy/.

 

14.2 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group with its headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The main purpose of the reCAPTCHA function is to differentiate whether an entry is made by a natural person or is misused by machine and automated processing. The service also includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.

These processing operations are only carried out if consent has been granted in accordance with Art. 6 (1) (a) GDPR.

The Google LLC is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further security measures.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

 

14.3 Google Tag Manager

We use the Google Tag Manager service on this website. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The Tag Manager allows “website tags” (i.e. keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which may collect your data. Google Tag Manager does not access this data. If you have made a deactivation at domain or cookie level, the setting remains valid for all tracking tags that are implemented with Google Tag Manager.

These processing operations are only carried out if consent has been granted in accordance with Art. 6 (1) (a) GDPR.

The Google LLC is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

Further information on Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

 

14.4 Google WebFonts

Our website uses so-called web fonts for the coherent display of fonts. Google Web Fonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are only carried out if consent has been granted in accordance with Art. 6 (1) (a) GDPR.

The Google LLC is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information on Google WebFonts and Google’s privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

 

14.5 YouTube videos in extended data protection mode (YouTube NoCookies)

Some subpages of our website contain links to YouTube content. We are not responsible for the content of linked websites. However, if you follow a link to YouTube, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

We also embed videos stored on YouTube directly on some subpages of our website. With this integration, content from the YouTube website is displayed in parts of a browser window. When you call up a (sub)page of our website on which YouTube videos are integrated, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser.

The integration of YouTube content only happens in “extended data protection mode”. This is provided by YouTube and ensures that YouTube does not initially store any cookies on your device. However, when the relevant pages are accessed, the IP address and other data may be transmitted, i.e. which of our websites you have visited. This information cannot be assigned to you unless you have logged in or if you are permanently logged in to YouTube or another Google service before accessing the page. As soon as you start playing an embedded video by clicking on it, YouTube only stores cookies on your device through the extended data protection mode. The data does not contain any personally identifiable data, unless you are currently logged in to a Google service. The cookies can be prevented by making the appropriate browser settings and extensions.

Requesting the video also requires your consent to the placement of the cookie (Art. 6 para. 1 sentence 1 lit. a) GDPR).

YouTube is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without additional security measures.

You can view YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.

 

14.6 Image visualization with Gravatar

We use the image visualization function of Gravatar from Automattic A8C Ireland Ltd, Grand Canal Dock, 25 Herbert Pl Dublin, D02 AY86, Ireland. We use the tool to create and provide our nexoma avatar, so you can easily find us on the Internet. The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation. If you would like to find out more about data protection at Automattic, click on the following link: https://automattic.com/de/privacy/

 

15 Your rights as a data subject

 

15.1 Right to information (Art. 15 GDPR)

You have the right to receive free information from us about the personal data stored about you at any time. You may also request a copy of this data in accordance with the statutory provisions.

 

15.2 Right to rectification (Art. 16 GDPR)

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

 

15.3 Right to erasure (Art. 17 GDPR)

You have the right to demand that we delete the personal data concerning you immediately, provided that one of the reasons provided by law applies and insofar as the processing or storage is not necessary.

 

15.4 Restriction of processing (Art. 18 GDPR)

You have the right to demand that we restrict processing if one of the legal requirements is met.

 

15.5 Right to data portability (Art. 20 GDPR)

You have the right to receive the personal data which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit those data to another controller without hindrance from us to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

 

15.6 Right to object (Art. 21 GDPR)

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 Abs. 1 lit. e) (data processing in the public interest) or f (data processing on the basis of a balancing of interests) of the GDPR. This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defense of legal claims. In individual cases, we process personal data for the purpose of direct marketing. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for the purposes of direct marketing, we will no longer process your personal data for these purposes. You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Abs. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest. You are free to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

 

15.7 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

 

15.8 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

 

16 Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time required to achieve the purpose of storage or if this is provided for by the legal regulations to which our company is subject.

If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

17. Duration of the storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

 

18. Updating and amending the privacy policy

This privacy policy is currently valid and has the status: April 2024.

It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at “https://www.nexoma.de/de/datenschutz“.

 

19. List of supervisory authorities

On the page you will find a list of the supervisory authorities.

This privacy policy was created by Great Oak Datenschutz GmbH & Co. KG with the support of the data protection software: GO DSM.