What can be learned from the digestif for product data syndication

What can be learned from the digestif for product data syndication


Do you know it? The enjoyment of a digestif (also: nightcap) as the crowning conclusion of a noble dinner. While its counterpart, the aperitif, gets you in the mood for the evening, the digestif makes for easier digestion and perfectly rounds off the meal. The digestif is not only an indispensable component of a noble dinner, but also important for sustainable and successful product data syndication.


The importance of a successful digestif for Product Data Syndication & Content Supply Chain

The role of a successful digestif

While the aperitif heralds the perfect evening, the digestif comes at the end of the dinner. It ensures the perfect finish as well as a better processing of the preceding dishes.

The digestif and its importance for Product Data Syndication

Specifically, product data syndication is the exchange or multiple use of product information.

Similar to the digestive, during Product Data Syndication your product data is refined and processed for the respective sales channels (e.g. marketplaces, customer portals or your own online store). Each sales channel and each platform has different requirements for the preparation of your product data or product data syndication.

Often, data processing and preparation means a lot of manual work, so updating product data has a high time to market as well. Accordingly, a high number of different electronic catalogs often leads to sluggishness in data provision. Consequently, outdated product data accumulates in the sales channels. The visibility and trust of customers in you as a retailer or manufacturer declines, and with it, sales.

It is therefore even more important that new and updated product information can be digested quickly and automatically by your various sales channels.


The digestif: The importance in the entire content supply chain

In the content supply chain, the digestif is at the end and follows the noble dinner in the central systems such as PIM and ERP. The eCatalogs, product feeds and print catalogs digest the corresponding available product data to be perfectly aligned with the customers in the end.

To ensure that the digestif can unfold its effect perfectly, an appetizer at the beginning is essential (read our previous article again: What can be learnt from the aperitif for your supplier data onboarding“). In practical terms, it makes sense to think holistically and look at the entire content supply chain.

As a merchant, you can ” whet the appetite for high quality data” with a successful aperitif during data onboarding. As a result, it will be much easier and more efficient to distribute high-quality product data afterwards. The digestif provides the crowning touch for both retailers and manufacturers. Your product information is “digested” more easily and various electronic catalogs can be created automatically as well as distributed to the respective sales channels. Consequently, all relevant products and product information are always up to date in all marketplaces, customer portals and in the store. The result is that your products become more visible and your customers receive high-quality product information. This increases trust in the products you offer. In turn, this means that they will buy them directly from you.

You now know why a digestif is so important for your Product Data Syndication. But what does the perfect digestif look like and what can you derive from it for your product data syndication?


3 tips you can learn from a perfect digestif for product data syndication

1. A successful digestif is adapted to the wishes of the guests.
For example, not everyone is a fan of high-proof liquor. Therefore, light liqueurs or long drinks can also serve as a nightcap. The country’s cuisine can determine the type of digestif.

This means for Product Data Syndication:

  • Have some alternatives for your product data: light text, images, technical information, packaging information, country-specific classifications (including ETIM, ECLASS) or industry standards (BMEcat).
  • Customize your output data to customers, markets, and regions.


2. Gastronomes serve the digestif in appropriate glasses. This is the only way it can develop its full enjoyment. Brandies and liqueurs, for example, are served in stemmed glasses – herbs and bitters in flat digestif glasses.

For Product Data Syndication is therefore important:

  • Depending on the type of data, specific formats (including EXCEL, XML, CSV) are required in which the data is transmitted and also different distribution channels are used.


3. The digestive is included in the repertoire of some restaurants. It is served together with the bill as a small digestive drink. For many restaurateurs, a soothing schnapps or a sweet liqueur is part of the package as a gesture of hospitality.

For your product data provision, this means:

  • Take a service-minded approach to data provision and ensure that the product data can be easily digested by customers, marketplaces or your store.


A successful digest in Product Data Syndication should be flexibly adaptable to the customer systems, marketplaces and online platforms. This is especially true in terms of product data, output formats and distribution channels. Software solutions such as CatalogExpress can support you perfectly in this.

Together with the preceding aperitif, the digestif forms the perfect framework for successful product data management.

How to create the perfect digestif for product data syndication

Product Data Syndication solutions, such as our CatalogExpress are great for easy and automated product data preparation and distribution. Would you like to know how and/or get an insight into our CatalogExpress? Then feel free to contact us and book an appointment directly and easily here.

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Julia Neuhäuser

Julia ist seit März 2022 in unserem Marketingteam. Als Bachelor of Arts im Dienstleistungsmarketing versorgt Julia euch u. a. mit Inhalten zu Marketingthemen, Success-Storys und zur NEXIpedia.