25 Jun Content Supply Chain – Product data holistically thought
Product data thought holistically
Without content tailored to the target, your products will not be found at the retailer, on the marketplace, in shops and on platforms. As a result, success in eCommerce is lost and the competitor is in front of you in the search results.
A focus on your content supply chain and your product data avoids this and promotes your sales directly, promised!
The concept of the supply chain generally encompasses the interaction of companies to achieve joint success in value creation. It includes both upstream and downstream processes. Transferred to the specialization of the Content Supply Chain, which fundamentally supports eBusiness in the form of eProcurement and eCommerce, we as nexoma define the Content Supply Chain as three process steps:
1. data procurement,
2. data refinement,
3. data distribution.