
08 Sep Successful Data Onboarding in Smartstore with the Supplier Portal
Thanks to our partnership with the Shop and Marketplace provider Smartstore, you can now easily onboard supplier data into Smartstore through the Supplier-Portal. Your data suppliers upload product data in the Supplier-Portal, and after a successful review, these data are imported into your Smartstore Shop or Marketplace.
Read more about successful data onboarding in Smartstore and the advantages through our partnership in our latest article.
What is Smartstore?
Smartstore, headquartered in Dortmund, is an open-source commerce platform, completely open and transparent. This allows you to customize Smartstore entirely to your own needs. It can be used to create online stores and marketplaces.
To edit your content effortlessly and clearly, Smartstore provides an array of advanced features. Using the powerful Smartstore Page Builder, you can effortlessly create captivating shopping environments through drag-and-drop. The Menu Builder allows you to freely design new menu structures and add custom pages and content. Smartstore stands out with intuitive operation and a 100% responsive design.
Moreover, you can create multiple shops with a single installation. This gives you the ability to manage, for example, a B2B shop and an independent B2C shop or even a customized brand shop with its own design and a unique domain simultaneously.
However, your Smartstore Shop or Marketplace should not only look good but also generate revenue. To achieve this, successful data onboarding is essential.
Why is Data Onboarding Important for eCommerce Success?
Data onboarding stands at the beginning of the content supply chain for merchants and marketplace operators. Its importance is often underestimated. Careful management of supplier data is crucial. Neglecting this process can lead to outdated or insufficient product data in your shop or marketplace. This, in turn, poses risks: your visibility in search results may suffer, purchases could be abandoned, product searches become challenging, orders for unavailable items may be placed, return rates increase, and operations become inefficient.
Efficient data onboarding, on the other hand, provides accurate product information, builds trust, increases orders, promotes customer loyalty, and creates positive customer experiences. For marketplace operators, a successful customer experience not only improves perception by customers but also attracts suppliers and minimizes internal errors. In order to ensure successful data onboarding, you should consider the following success factors.
How to Achieve Successful Data Onboarding in Smartstore?
To reap the benefits of data onboarding, you need a well-thought-out supplier onboarding process.
As a Smartstore user, you can use the standard interface to the Supplier-Portal. This allows your supplier’s product data to be automatically and accurately imported into your Smartstore online shop or marketplace.
Beforehand, define with your suppliers a common standard for data format (e.g., CSV, BMEcat, JSON), quality, and delivery. A shared understanding is crucial. Both you and your supplier have the same goal – selling products. Subsequently, your suppliers can upload their electronic product catalogs to the Supplier-Portal. The Supplier-Portal checks this data according to your requirements for structure and quality. If some data are incorrect, such as an overly long description, your supplier can immediately see and adjust it. After a successful review, high-quality product data get in your Smartstore shop or marketplace.
As a result, you can leverage all the benefits of data onboarding. You increase the visibility of your Smartstore shop or marketplace in target search engines such as Google. Consequently, you boost awareness and access numbers. The trust of your customers also grows due to accurate product information. This leads to a better customer experience, ultimately increasing your revenue. Your marketplace, in turn, will attract more providers due to growing visibility and sales.
Use the Supplier-Portal with Smartstore now. Feel free to contact us for more information about Smartstore and the Supplier-Portal!