Arnsberg brings apprentices to their training position via app

Mobile communication has a very high priority, especially among young people. This led to the wish of the Arnsberg Economic Development Corporation (wfa) to bring trainees and employers together not only via the annual presence fair but also via app.

Objective: Fair App leads apprentices via App Beacon

The WfA training fair offers companies in the region a platform to present themselves to young people as potential employers. There was the wish to complement the trade fair offer with an app mobile. In addition, the intention was to guide the fair visitors / trainees in a targeted manner and to lead them to the training companies of interest to them via thematic routes.

Solution that connects, thanks to Location Based Service
Nexoma is developing an app that has the following features in the first stage:

Search functions according to educational categories (e.g. desired degree), Abc search / text search for companies
Export possibilities of favorites by eMail
Detailed company portraits: logo, pictures, texts, contact persons, training options, GPS coordinates of the company location for map function, Tell a Friend (forward profile by mail)
Analogue representation of vocational colleges with educational courses
Detailed trade fair information: Fair schedule, listing of further information via RSS feeds, lectures, bus connections/ shuttle service
Target group-specific Push Notifications (depending on training requirements; company interest)
with the “route function” the trainees are guided through the trade fair in a colour-coded way according to the training branches (blue – commercial professions, orange – technical professions, green – social professions / nursing, yellow – professions in the public sector and school-based training and further education opportunities)
Visitors can use the feedback function to make an assessment after the trade fair
By using the BEACON technology for iOS and Android, visitors to the fair are welcomed app-controlled via the app at the entrances
Technology/Standards
iOS and Android for Smartphone
Drupal as CMS and backend

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